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The Ideal Customer Profile (ICP) Platform

Unlock the power of focused sales and marketing efforts to increase the average sales productivity of your salespeople by 20% or more. Our Sales Productivity + ICP platform provides Enterprise-level analytics and insights for a fraction of the cost of alternatives including home-grown solutions. 


Designed for Sales, Marketing, and RevOps leaders, the ICP Platform takes CRM win and loss data, with enrichments if needed, to identify and quantify the best (and worst) sales scenarios that are unique in each region and segment of your business.  


The ICP platform enables your sales team to maximize time creating and working the opportunity types that will consistently exceed your goals.

Free trial

1. For businesses with at least 5 salespeople as well as 50+ customers and 50+ losses (for statistical significance in the insights) with unlimited scale for large businesses.


2. In a few days, you'll receive your ICP dashboard with our recommendations, exec summary, plus access for 15 days to continue generating actionable ICP insights. 

Here is a 2 minute overview and demo of the Sales Productivity + ICP Platform

"Brent Holloway and SaaS Sales Advisors have transformed the way we approach sales. Their ICP Platform has been THE difference-maker for our team, helping us zero in on the most productive accounts and avoid wasting time on poor-fit opportunities.


Over the last year, these insights have tripled our Average Sales Price and quadrupled our Annual Recurring Revenue. Brent’s depth of knowledge and data-driven expertise have been invaluable. If you’re serious about leveling up your sales strategy, you should speak with SaaS Sales Advisors."


-Josh Schachter
CEO and Founder, UpdateAI 

 "The Sales Productivity and Quantified ICP dashboard from SaaS Sales Advisors has given us a better understanding of our sales performance across industries, market segments, sales motions, and against competitors/incumbents. We are using it to better focus our Marketing, BDRs, and Account Executives to generate growth balanced with efficient unit economics as we scale our sales team."


-Jacob Pandl
CEO/Co-Founder of nodaFi 

Let's discuss how granular ICP identification can increase your sales productivity by 20% or more.

Please call (650) 906-7412 or use the scheduling link below.

Schedule a Free Consultation

Easy to use + powerful data science + out-of-the-box value + flexibility to Assess custom ICP criteria

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