Resources

---

Our free, public ICP GPT. Built on ChatGPT, it is tuned specifically to help with all things Ideal Customer Profile.

Want to try it out? Ask questions like, "How should I define my ICP for my SaaS business?" or "Which ICP criteria should I prioritize?" and get instant guidance.

SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs.

SaaStr's goal is to help everyone get from $0 to $100m ARR with less stress and more success.  They do that with a combination of industry-leading content and community connections.
 

This resources page from Stage 2 Capital provides GTM resources and templates for founders and leaders who are starting or optimizing their GTM organization. 

SaaS Sales Advisors can help you implement these best practices.
 

Benchmarkit enables B2B SaaS leaders to make better metrics-informed, benchmark-validated decisions by adding context to a wide range of SaaS performance benchmarks used for executive team discussions, operating decisions, fundraising preparation, and board presentations. Benchmarks range from individual to company level KPIs, and can be segmented by multiple company profile attributes including company size, annual contract value, target customer, product category and go-to-market motion.

This template enables a quick assessment of the Sales Formula in each segment of your business. 

Enter your actual data or estimates to calculate the relationship between volume, win rate, average sales price (ASP), and sales cycle length (in days) relative to your company's goals in each segment. 

Relatively small improvements in each of the core inputs in the Sales Formula have a multiplier effect on your bookings and efficiency ratios like Bookings-to-OTE.